2023 Ford Bronco

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2023 Ford Bronco in Grand Rapids, MI

2023 Ford Bronco - Built for Adventures Up & Down the Shores of Lake Michigan

Wandering the great outdoors across the Upper Peninsula? Roaming the dunes along Lake Michigan or the trails outside Grand Rapids? The 2023 Ford Bronco is the new SUV that has a truly untamed spirit to conquer any adventure. Find the new Ford Bronco in Grand Rapids at Tony Betten & Sons Ford.

Follow Your Own Path

Take the untamed route, with the power and capability that makes it legendary.


The Ford Bronco offers a pair of powertrains and provides standard 4x4 capability while giving Grand Rapids drivers 3,500 pounds of towing capability. A 2.3-liter turbocharged inline-4 engine delivers 275 horsepower and 315 pound-feet of torque, while the 2.7-liter turbocharged V6 engine produces 315 ponies and 410 pound-feet of torque.

The Ford Bronco enhances its capability by offering a HOSS 2.0 System with Bilstein® position-sensitive dampers and the Terrain Management System™ with G.O.A.T. Modes®. Grand Rapids drivers can activate up to seven 'Goes Over Any Terrain' modes, including Normal, Eco, Sport, Sand, Slippery, Mud/Ruts, and Rock Crawl. Earn up to 21 miles per gallon on Grand Rapids highways driving the Ford Bronco, which boasts best-in-class ratings for suspension travel and crawl ratio.

BUILT WILD® Extreme Durability Testing

On the proving grounds. In test labs. In the harshest real-world conditions. The 2023 Bronco® SUV has weathered thousands of miles.

The Capability to Deliver

It's Terrain Management System features G.O.A.T. Modes® (Goes Over Any Type of Terrain).

Your Path Starts Here

Attend a once-in-a-lifetime off-roading experience. Designed for all skill levels, you'll learn to harness your Bronco with the pros.

Make Bronco® Yours

Find a variety of available Ford Accessories. Your Bronco® SUV and easily accepts most aftermarket components.

The vehicle is shown with optional equipment and Ford Accessories.

Kayak Roof Rack

Front Bumper Winch

Tailgate Storage

Comfort Meets Durability

Four-door Bronco models fit five passengers to accommodate Grand Rapids families, while two-door models seat four passengers. The Ford Bronco features carpeted flooring and 22 to 38 cubic feet of cargo space behind the rear seats. This depends on the model, which can expand to a max cargo volume between 52 and 83 cubic feet. The Ford Bronco offers a gear shift knob, leather-trimmed seats, and a leather-wrapped steering wheel.

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Ford Bronco® Interior Water Management

As any off-roader would tell you: "If the mud ain't flyin' - you ain't tryin'!" That's why Bronco is designed for easy cleanup.

Rubberized Floor Mats With Drain Plugs

Easily wash out dirt and debris with a simple garden hose - you don't even have to remove the carpet! Standard on Black Diamond®, Badlands®, Everglades, Raptor® and Heritage Limited models.

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Marine-Grade Vinyl Seats

Bronco® was designed for getting dirty, that includes the interior. This mildew-resistant material stands up to water and is easily cleaned. Standard on Black Diamond®,Badlands®,Raptor® and Everglades models.

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Sealed Switches

Easy to clean and weather-resistant, they easily stand up to the harsh elements of hard-core off-roading.

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Tech to Conquer Any Terrain

Remain connected on rides through Grand Rapids and getaway trips to the Upper Peninsula with SYNC® 4 technology featuring wireless Apple CarPlay®/Android Auto™ integration and other cutting-edge tech features. An eight-inch touchscreen is standard for this new Ford SUV, which features four USB ports, offers a 360-Degree Camera, and gives Grand Rapids explorers access to 1,000 trail maps.

Preproduction computer-generated image with optional equipment shown.
Removal of doors for off-road use only.
See your Owner's Manual for detailed information.

Take The Bronco® Experience to The Limit

To take on off-roads around Michigan, the Ford Bronco offers 32-inch all-terrain tires that can be paired with steel or aluminum wheels measuring between 16 and 18 inches. Built on a truck platform, the Ford Bronco offers 11.6 inches of ground clearance, giving Grand Rapids drivers an easier time clearing obstacles on Michigan trails.

Available as both a two-door and four-door model, the Ford Bronco features removable doors and roof panels. Rock rails and roof racks are available for this outdoorsy Ford SUV that sports signature LED headlamps and taillamps. Integrated fog lamps are also available so Grand Rapids drivers can combat the Lake Michigan fog as they explore the shoreline.

Heritage Edition

Celebrate the Bronco® legacy with styling cues direct from the 1966 original. Find an Oxford White two-tone painted roof, heritage Bronco script badging, and a throwback white painted grille.

Available Q2 2023. Bronco® Heritage Editions are exclusively available for current unscheduled order holders.  However, supplies are limited and there are no guarantees


Designed for desert running, boulder crawling and flat-out fun. Raptor® is the most powerful street-legal Bronco® SUV ever.

Removal of doors for off-road only.Bronco® Raptor® is exclusively available for current unscheduled order holders. However, supplies are limited and there are no guarantees.


This Bronco® SUV is a real swamp monster. Take on the mud with 36.4-inches of clearance, 300-horsepower,* snorkel and advanced 4x4 system.

*300 HP, based on premium fuel.Always determine the water depth before attempting a crossing and proceed slowly. Refer to your Owner's Manual for detailed information regarding driving through water.

Learn More About the 2023 Ford Bronco in Grand Rapids

Visit your Grand Rapids Ford dealer to find out more about the 2023 Ford Bronco, with Badlands, Outer Banks, Wildtrak, Heritage, Everglades, Raptor, Base, and Black Diamond models to choose from. Start exploring Michigan tomorrow by buying or leasing a new Ford Bronco in Grand Rapids, today!

  1. Tony Betten & Sons Ford

    3839 Plainfield Avenue N.E
    Grand Rapids, MI 49525

    • Sales: (616) 363-6841
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Get in Touch

  • Contact our Sales Department at: (616) 363-6841
  • Monday9am-8pm
  • Tuesday9am-6pm
  • Wednesday9am-8pm
  • Thursday9am-6pm
  • Friday9am-6pm
  • Saturday9am-3pm
  • SundayClosed